Emotionally Charge Connection

The starting point for any business or marketing plan is you. Who you are, what you stand for, and what you were trying to create help determine everything else in your business.

It determines:

  • Who your customers will be,
  • How your company should behave,
  • Why people should be interested in being a stakeholder in your business, and
  • Controls the conversation around your business.

You may have heard this referred to as your “why”. That’s certainly part of it, but it goes much deeper than that.

In this session, we will go through an exercise that will lead you to your Emotionally Charged Connection® to your business.

The Emotionally Charged Connection® is what sets you apart from other competitors in your industry. Prospects identify themselves and naturally come to you.

How does that sound? Finding your Emotionally Charged Connection® will help you connect with people at an entirely different level that will result in better, more loyal clients.

It will create extra time to do the things that are important to you by eliminating the wasted time you are now spending on prospects that are unproductive for you.

This happens because you will be connecting with people at an emotional level, speaking to their heart, rather than trying to connect with them in areas that really have little meaning or effectiveness like service, price, or other features that are easily competed with.

When you find it, you will be very effective and deliberate in your marketing and the connections you make for your business success.


Novotel Nottingham Derby Hotel

Bostock Lane, Long Eaton


Monday 6th April –  9:30 am – 12:00 pm


£49 + VAT


£89 +VAT when booked together with the Vision 2020 event.

Email me for more details.